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Ferrari at the New York Auto Show

06 aprile 2007

Ferrari is displaying both sides of its character to harmonious and complementary effect at this year's New York Auto Show. Its thoroughbred sporty side is represented by the F430 Spider, developed using F1 technology while the 612 Scaglietti represents its technologically advanced GT side. Also on display will be the 599 GTB Fiorano, the latest arrival from the Prancing Horse and a stunning link between its Sport and GT sides.

All of the models showing at the Ferrari stand include personalisation features that have become a Prancing Horse trademark integrated with new content designed to enhance both their natural elegance and driving-pleasure.

The Grand Tourer

The cabin of the Ferrari 612 Scaglietti is even more sumptuous and elegant than ever with meticulous detailing combined with significantly enhanced GT content.

A new natural leather by Poltrona Frau available in the 12 colours in the current range has been used to trim the interiors. The process used to produce this particular leather makes it buttery soft and wonderfully elastic - as seductive to the touch as it is to the eye. The handcrafted leather interiors also feature new stitching and a new way of finishing the four seats and door panels. The range of cabin personalisation options has also been further extended. Clients can enhance the atmosphere of luxury and exclusivity in their cars further by selecting from a choice of two different interior configurations, each one can be combined with light aluminium, burnished aluminium and leather inserts as well as carbon-fibre trim.

Also making its North American debut on the Ferrari 612 Scaglietti is the Bose® media center: an innovative system combining radio, audio and video DVD, navigation, Bluetooth® and satellite radio. A TV tuner and rear parking camera complete the picture. The system also includes a digital 5.1 surround sound system and was developed specifically for the 612 Scaglietti cabin to ensure Bose quality sound at all times and under all conditions. In fact, the in-car audio quality is on the same level as the best home theatre units. The system also boasts other innovative features including U-Music which organises and stores hours of music according to the user's specific tastes.

Visitors can test out the Bose media center for themselves at the listening stations created especially by Poltrona Frau in the lounge at the Ferrari stand.

2006 - An excellent year

2006 was an exceptionally successful year for Ferrari. With Luca di Montezemolo as its President, Jean Todt as CEO and Amedeo Felisa as General Manager, the new Prancing Horse facility delivered a total of 5,671 cars, an increase of 4.8% on 2005. Revenues for the 2006 financial year equalled 1,447 million euro while Ferrari's trading profit of ¿183 million showed a significant leap of 16.4% over the previous financial year. These results underscore the importance of the Ferrari brand to the Fiat Group which, in the course of the year, also bought back the Prancing Horse shares sold to banks, thereby increasing its stake in the company to 85% (the remaining 15% is divided up as follows: 10% the Ferrari family, 5% Mubadala).

The 12.2% increase in Ferrari's revenues was due in great part to excellent performance in North America (with deliveries up 6%) and new and developing markets (the Middle East, Eastern Europe and South America) which generated a significant increase in sales volumes. The Chinese market also performed exceptionally well indeed with the number of cars delivered there doubling in just 12 months. Ferrari continued to expand its brand development activities too, resulting in an increase of 23% in revenues in 2006, thanks both to new licensing contracts and the extension of our retail plan. With the opening of the new Ferrari Store in Los Angeles last month, there are now 14 Ferrari Stores and Shops worldwide.

1947-2007 - Worldwide 60th Anniversary celebrations underway

On May 25th 1947, the very first Ferrari, the Ferrari 125 S, won the Rome Grand Prix, an amazing feat given that this was only the car's second foray into competition. Today, with 14 World Drivers' titles, 14 World Manufacturers' titles, eight F1 Constructors' World Championships, six International F1 Constructors' Cups, nine Le Mans 24 Hour Race wins, eight Mille Miglia victories, seven Targa Florio triumphs, and clients across over 50 markets worldwide to its credit, Ferrari is celebrating its 60th birthday. To mark this major milestone in our history, we have embarked upon the Ferrari 60 Relay which started on January 29th last from Abu Dhabi, the home of the soon-to-open Ferrari theme park.

This tour will take a specially designed relay baton depicting 60 of the most significant events in the Prancing Horse's extraordinary history, on a massive journey across five continents. The baton will be borne from destination to destination by over 10,000 clients at the wheel of cars of every model and era before the Ferrari 60 Relay draws to a fitting close in Maranello on June 23rd. The relay baton will soon arrive in Europe, having already made its way across the Middle and Far East, Australia, New Zealand, South Africa, Brazil, Mexico, Canada and the United States. Needless to say, it received a spectacularly warm welcome in all of the above countries. Relay events in the United States and Canada included Miami, San Francisco, Los Angeles, Toronto, Montreal and the finale last weekend from New York's Central Park to Washington DC where almost 100 Ferraris and their owners celebrated the 60th anniversary at the Italian Embassy in Washington.


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