Hyundai will present the world debut of Concept Genesis during a press conference at the New York International Auto Show on 4 April. The concept car heralds the future architecture and design of a rear-wheel drive premium sports sedan scheduled to grace the Hyundai lineup in 2008. 

Hyundai Motor America, chief operating officer Steve Wilhite said, “Concept Genesis extends our product range into new territories from a performance, design and packaging perspective. When it arrives in 2008 it will catapult Hyundai into competition against some potent rivals, and Genesis is up for the challenge.”  

Concept Genesis rides on a prototype of Hyundai’s all-new rear-wheel drive platform, signaling the brand’s desire to broaden its appeal to discerning driving enthusiasts. Concept Genesis is powered by Hyundai’s newly developed Tau DOHC 32-valve V-8 powertrain. Concept Genesis marks the beginning of premium performance for the Hyundai brand.

“Concept Genesis is a manifestation of Hyundai’s extraordinary desire to deliver world-class products across all model segments,” said John Krafcik, vice president, Product Development and Strategic Planning, Hyundai Motor America. “With Genesis, we’ve got a unique product position – an all-new, highly capable, rear-wheel drive platform; a high-performance powertrain; and premium, progressive design – all at a price starting well under $30,000.”

NEW REAR-WHEEL DRIVE ARCHITECTURE IS A FIRST FOR THE U.S.
Concept Genesis features a rear-wheel drive architecture, its first application in a U.S. Hyundai model. Rear-wheel drive provides a 53:47 front/rear weight distribution for optimal handling as well as more refined steering characteristics. Concept Genesis’ premium handling and steering performance is further controlled by Electronic Stability Control (ESC), the industry’s most important new safety technology. Hyundai leads all popular car brands in the standard application of ESC, with more than 70 percent of 2007 Hyundai sales volume featuring this life-saving technology as standard equipment.  

ESC continually analyses road speed, steering input, throttle position, lateral yaw rate and other factors. An onboard microprocessor determines if the vehicle is starting to understeer or oversteer, and can brake appropriate wheels and reduce engine power to keep the vehicle safely on course. 

Utilising ultra high-tensile steel in critical areas in the unibody provides Concept Genesis with a 12-14 percent higher dynamic torsional rigidity and a lower body-in-white weight than the BMW 5-Series and Mercedes-Benz E-Class. This stiffer, lighter, larger body provides a terrific foundation for world-class dynamics and lowering noise levels inside the vehicle.

Tau v-8 powertrain
Adding to the Concept Genesis’ performance factor is the all-new Tau 4.6-litre V8 engine mated to a ZF 6-speed automatic transmission with SHIFTRONIC® manual control and a limited-slip differential. The Tau delivers well over 300 horsepower to fit the demands of performance-oriented consumers. This powertrain combination will launch Genesis to 60 Miles per hour in well under six seconds. The Tau engine is built with flexibility for the future. Future Tau variants may offer larger displacement, forced induction options and other technology enhancements.

INNOVATIVE AND SOPHISTICATED SPORT-TUNED SUSPENSION   
Genesis features a suspension design that is among the most sophisticated and refined anywhere, at any price. The front five-link suspension features upper and lower arms linking the front wheels to the chassis. This artfully articulated arrangement creates a virtual king pin axis which dramatically reduces unwanted kickback through the steering wheel as well as improving responsiveness.  The five-link independent rear suspension is equally sophisticated, enabling precise suspension geometry for an incredible level of ride and handling prowess.  The capabilities of the advanced front and rear-suspension are maximised through driver selectable dynamic settings allowing tailored ride and handling characteristics according to need … or desire.  

MODERN DESIGN
Genesis’ design is a progressive interpretation of the modern rear-wheel drive sports sedan. To match its dynamic powertrain capabilities, Genesis combines strong, sculpted forms which integrate precise details, natural materials and innovative lighting to provide a well-crafted, premium design aesthetic.

SAFETY FEATURES
Maintaining Hyundai's emphasis on delivering leading safety technology, Concept Genesis boasts world class active and passive safety features to both prevent accidents, and maximise the well being of its occupants in the event of a collision. The Genesis continues the Hyundai tradition of standardising key life-saving active safety technology such as Electronic Stability Control (ESC) with traction control, eight airbags and active headrests. 

Concept Genesis is brought to a halt by large four-wheel anti-lock disc brakes with Brake Assist and Electronic Brake Distribution (EBD). The 12.6-inch front rotors have single-piston floating callipers and the rear brakes feature 12.4-inch rotors with single-pistons.