Cadillac and Corvette has arrived to the Czech Republic in 2005 when Cadillac & Corvette Europe appointed A.Charouz Motors to become the first official distributor of GM’s premium brands.

The Charouz Group of companies have several automotive branches; both in retail and manufacturing. The Group distributes over 25,000 vehicles annually and has great experience in marketing premium products as they are representing several luxury and premium brands in the Czech Republic including yachts.

The brand new Experience Center with the Hummer Gallery will provide 680 square meter home for the American brands. The Experience Center is aimed to provide a unique shopping and brand experience to customers. The premium quality showroom allows customers to immerse into Cadillac’s rich history and learn about the innovations that the brand contributed to the automotive history. The Experience Center has a larger number of demonstrator vehicles available for customers than a regular showroom.

The new European Hummer H3 was introduced in the beginning of the year and sales started on April 1. The new Hummer Prague gallery will feature both the European H3 and the popular H2 models.

During the opening ceremony US Ambassador to the Czech Republic, Richard W. Graber said „I am honored to be here today and assist in the opening of this showroom, especially because I spend most of the day in a Cadillac. And it now is great to see these three American brands in this dealership in Prague.“

Commenting on the showroom opening, Gerard Jansen, Chief Operating Officer of Cadillac, Corvette & Hummer Europe said: “I am glad to see this beautiful Experience Center housing our brands” Jansen added: “We need strong partners like the Charouz Group. They have all the required knowledge to become successful with our great products. In my opinion, this Experience Center is one of the nicest in Europe and will help establish our brands in the Czech Republic.“