Honda is making its first official public debut in Ukraine by participating at the 2007 Kiev Automotive Show which runs from May 18th-22nd, 2007.  On show is Honda's sporty and advanced car range with particular highlights being the newly introduced Civic, CR-V and Legend. Also, the world's most advanced humanoid robot, ASIMO, as well as the latest Honda contender in the pinnacle of motor sport - Formula 1 - the Honda RA107 with its unique picture of the world livery.

Honda Corporate Profile
Since its establishment in 1948, Honda Motor Co., Ltd., has remained on the leading edge by creating new value by providing products of the highest quality at a reasonable price, for worldwide customer satisfaction. In addition, the Company has conducted its activities with a commitment to protecting the environment and enhancing safety in a mobile society.

The Company has grown to become the world's largest motorcycle manufacturer and one of the leading automakers. With a global network of 454* subsidiaries and affiliates accounted for under the equity method, Honda develops, manufactures and markets a wide variety of products ranging from small general-purpose engines and scooters to specialty sports cars, to earn the Company an outstanding reputation from customers worldwide.

Honda Philosophy
Company principle: Maintaining a global viewpoint, Honda is dedicated to supplying products of the highest quality at a reasonable price for worldwide customer satisfaction.

Honda will continue taking on new challenges, with the pursuit of Initiative, Technology and Quality as the driving force. By achieving the three themes of Honda's 2010 Vision ... creating new value, glocalization and commitment for the future ... as an integrated effort throughout the company, Honda would like to share even greater joys with people around the world and be recognized as a company that society wants to exist.

Dreams inspire Honda to create innovative products that enhance mobility and benefit society. To meet the particular needs of customers in different regions around the world, Honda bases its sales networks, research & development centres and manufacturing facilities in each region. Furthermore, as a socially responsible corporate citizen, Honda strives to address important environmental and safety issues.

Honda Vehicle Range: Sporty and Advanced
With the above described Corporate Profile and Philosophy as the underlying basics, Honda's model line up is more than ever sporty and advanced.

In each segment in which Honda competes in the market, in Europe as much as in the rest of the world, the Honda model will always be the choice of customers who seek to show their individualism. Honda wants to set trends, rather than follow trends. This is true for the styling of cars as well as for their technology in terms of environmental friendliness and safety.

Honda Vehicle Range at the 2007 Kiev Automotive Show
The Civic, CR-V, Legend, Accord and the Honda S2000, are all shining examples for the emphasis that Honda puts on the styling of vehicles. The customer benefits are unique models with strong character and also sleek and aerodynamic shapes for low wind noise and good high-speed fuel economy.

Also, viewed from an environmental perspective, these models mark the top in each of their segments. The engines are some of the most modern that are available in the market. Fuel economy, and thus exhaust emission, is amongst the best in each class. Showcasing this environmental perspective is the Civic Hybrid, one of Honda's answers to a low emission emitting model. For the show, the Civic Hybrid is shown in its "myearthdream" livery to match the F1 car. At the same time, they deliver performance that make the vehicles fun to drive and give them, together with very advanced chassis technology, the sporty feel that Honda cars are famous for. 

The advanced chassis technologies, besides giving the sporty handling, also help the active safety of Honda vehicles. These are combined with an array of electronic features that help to prevent accidents as much as possible. For passive safety, Honda has a history of developing very safe body structures. With the introduction of the new Civic about a year ago, Honda started to implement with each new model the so-called ACE Body Structure - a  technology that gives best possible protection to occupants and pedestrians in case of a crash under real world conditions by optimizing the energy absorption.