Top German model Eva Padberg is taking on a new role as brand ambassador for Mercedes-Benz. The sought-after star model is to represent the Stuttgart-based premium car brand at future international fashion and lifestyle events. Eva Padberg will make her debut appearance in this role at Mercedes-Benz Fashion Week Berlin which is being staged for the first time in July.

“Berlin and Eva Padberg both epitomise a modern and young lifestyle,” DR Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Passenger Cars pointed out. “The Mercedes-Benz brand has always been known for its innovative approach, its timeless and emotional design and its unique allure. Which is why Eva Padberg is the ideal fashion ambassador for our brand.”

As brand ambassador, Eva Padberg will become the face of Mercedes-Benz’s long-term commitment to top-class fashion events. The star model has a special place in today’s fashion industry. She has dazzled the world on the catwalks of Milan, Paris and New York in fashion shows for Chanel, Versace and Armani. She has featured on the cover of glamorous fashion magazines and in major advertising campaigns. She is also making a name for herself as a presenter, actress and voice-over artist and is an official ambassador for both UNICEF and SOS Children’s Villages.

Eva Padberg’s first appearance as brand ambassador for Mercedes-Benz is very high-profile. The multi-talented model appears on all of the posters and official publicity materials for the first Mercedes-Benz Fashion Week Berlin.

Mercedes-Benz commissioned renowned photographer Marc Trautmann for the fashion shoot in Berlin, and the pictures feature the model with an elegant Mercedes-Benz CL-Class Coupé to emphasise the close links between the worlds of fashion and cars.

A special venue is being constructed alongside the Brandenburg Gate for Mercedes-Benz Fashion Week Berlin. The four-day fashion event in Berlin is set to become one of the key dates on the international fashion calendar, which until now has revolved around London, Paris, Milan and New York –where Mercedes-Benz also has made its mark as a title sponsor. Berlin promises to be a top-quality event, with internationally renowned fashion designers poised to show their latest collections. Mercedes-Benz Fashion Week Berlin also offers creative young designers a platform. The attractive, vibrant city has a reputation as an independent and inspiring creative centre for the young, unconventional figures of the fashion scene. Eva Padberg, who spends a good part of the year in Berlin, loves the atmosphere.

Eva Padberg will make her first appearance as the new face of the Mercedes-Benz brand at the inaugural Mercedes-Benz Fashion Week Berlin, which will take place between July 12 and 15, 2007. From 2008 two fashion events will be staged in Berlin every year – in January and July. The top model will also represent Mercedes-Benz as brand ambassador at other important international events where emotion and experience are key factors.