An Essex Seat Dealer has found a novel way of ensuring all new car buyers leave its showroom on a high… by offering free flying lessons.

Parkstone Motor Company in Leigh-on-Sea has teamed up with The Flight Centre at Southend Airport to offer all those who buy a brand new Seat a thrilling trial lesson in a Robinson R44 helicopter.

That means customers purchasing anything from an Ibiza Reference Sport for just £8,695 through to a range-topping Leon Cupra for £19,695 (both RRP on the road), between now and the end of December, will qualify to take to the skies.

And those who don’t feel like taking the controls won’t miss out on the fun – they can opt for an hour long flight over London instead.

The promotion – believed to be the first of its kind in the country – was the brainchild of Parkstone Sales Manager, Robin Hutchins, who is very pleased with its early success.

He said: ‘We’ve been trading for 37 years and are the longest established Seat dealer in the UK, so we’ve run dozens of promotions down the years – but this one has really taken off!

‘Flying a helicopter is something lots of people dream about doing but, for one reason or another, many of them never get round to it.  For that reason, many of our customers have been really excited by this special offer.’