Today marked the beginning of an exciting new era for Jaguar Cars as the first Jaguar XF rolled off the production line at the company's Castle Bromwich plant.

The XF, which is available to order now, has already been heralded by some of the UK's most influential motoring publications for its stunning new design language, winning Autocar magazine's 'Design of the Year' award and the 'Interior of the Year Award 2007' from CAR magazine.

The first production car, a Vapour Grey 4.2 litre SV8 has been donated to the Jaguar Daimler Heritage Trust collection and will go on display alongside some of Jaguar's most prestigious and memorable vehicles ranging from the oldest surviving Daimler, the 1897 Grafton Phaeton to the stunning 1974 E-Type – the last ever built.

More than 500 employees from the plant gathered to watch Sir William Lyons' grandson, Michael Quinn, drive the car off the end of the Trim and Final production line. He said: "My Grandfather would have been immensely proud today. The new XF is a car that truly represents the core values which have lain at the heart of this great brand since its foundation in 1922 and I am thrilled to have been asked here today to witness this historic event from the best Seat in the house!"

Jaguar has invested significantly in the new facility at the Castle Bromwich plant to ensure that the new XF is built to even higher standards than the S-TYPE – a car that was widely recognised for its excellent build quality and performance. Commenting on the introduction of this new model, Richard Else, Operations Director at Castle Bromwich, said: "Today is a significant milestone for Jaguar and a very proud moment for the Castle Bromwich team who have worked tirelessly to ensure this car delivers the highest levels of quality and refinement customers have come to expect from Jaguar."

The Jaguar XF will be exported from Castle Bromwich to 66 markets worldwide with the first UK customers taking delivery of their cars in March next year. The range starts with the Luxury 2.7 litre diesel at £33,900 rising to £54,900 for the 4.2 litre Supercharged 'SV8'.