There is no more exclusive Aygo than the new Platinum, a version of Toyota’s award-winning city car that is brimful of premium quality features. But while the specification is high, the price tag marks the model down as an ideal New Year bargain.

On sale from January, Toyota Aygo Platinum benefits from £1,555-worth of additional equipment beyond the range-topping Aygo+, yet the price premium is just an extra £550. No maths degree is required to work out that that’s a deal worth more than £1,000 for every customer.

Luxurious features provided as standard include Alcantara and leather upholstery, leather trim for the steering wheel and gear knob and 14-inch Turbine alloy wheels with locking nuts. There is also Crystal Silver metallic paint – now exclusive to the Platinum model.

These items are in addition to the regular Toyota Aygo+ specification, which includes six airbags, electric front windows, tilt-adjusting steering column, remote central locking, removable rear parcels shelf, six-speaker sound system with CD player and AUX-in socket for connecting portable audio equipment, 50:50 split-folding rear seats and body colour-matched door handles.

Toyota Aygo Platinum is available in both three and five-door body styles, powered by Toyota’s ultra-fuel efficient 1.0 VVT-i petrol engine, which gives an official 61.4mpg in combined cycle driving. CO2 emissions of 109g/km mean that Aygo Platinum costs owners just £35 a year in Vehicle Excise Duty. A five-speed manual gearbox is standard, but optional MultiMode clutchless transmission can be selected, in conjunction with optional air conditioning.

On-the-road prices are £7,995 for the three-door model and £8,245 for the five-door.