Three new SOUL concept cars to be unveiled by Kia at the Geneva Show on 4 March, will reveal a whole new ‘fun’ side to the Korean brand.  The trio are closely related to a forthcoming production model which will defy classification and encourage Kia customers to build an emotional bond with their new car. 

The SOUL concepts highlight ‘the world of possibilities’ for accessories, customising and personalisation that will be opened to future Kia customers by the new model with its special appeal to the young-at-heart – whatever their age! 

The SOUL Burner (shown here) is the ‘bad boy’ of the concept trio complete with satin black finish and gloss dragon tattoos…