Rolls-Royce revealed the first design sketches of its next new model. Known as RR4, the car is due to be launched in 2010 and will sit alongside the Phantom model line-up. RR4 will be smaller than Phantom and powered by a new engine, unique to Rolls-Royce.

The design was signed off in 2007 and engineering development is now fully underway. The Goodwood manufacturing facilities are being completely reconfigured to accommodate the RR4, with extended paint, wood and leather shops as well as a second assembly line. The company will move to a two shift system next year as it gears up for full production of the new model.

Chief designer, Ian Cameron, said, “Effortless performance and standard-setting levels of comfort and efficiency, executed with the utmost care and attention, remain fundamentals of Rolls-Royce design. The RR4 has a more informal presence than the Phantom models with a greater emphasis on driving. In design terms this is expressed through its slightly smaller dimensions and more organic form, yet with powerful, purposeful proportions. It is a true and uncompromising Rolls-Royce in every sense.”

Further design and engineering details will be announced during the course of 2009.

“RR4 will mark a milestone in the history of Rolls-Royce Motor Cars”, said Chairman, Ian Robertson. “The business continues to go from strength to strength and the introduction of this new model will further expand the appeal of the brand. We look forward to this next chapter with anticipation and confidence.”