Hyundai Motor America has announced prices for its new flagship, the all-new Genesis sports sedan, starting at $33,000 for a well-equipped 290-horsepower V6 and $38,000 for the 375-horsepower V8 model.

"When we first showed the production Genesis earlier this year, we committed to deliver the interior package of flagship European luxury sedans, world-class driving dynamics, and pricing comparable to entry-level premium brand vehicles," said John Krafcik, vice president, product development and strategic planning, Hyundai Motor America. "Today, we're delivering on a key part of that commitment, with a very well-equipped Genesis sedan priced below the most basic Infiniti G35 or BMW 3-Series."

While Genesis will compete for customers with cars like Lexus ES, Chrysler 300 and Cadillac CTS, Genesis' performance capabilities and luxury features are comparable to sedans costing tens of thousands of dollars more. With base prices of $33,000 for a well-equipped 3.8-liter V6, and $38,000 for a 4.6-liter V8, Genesis makes a premium driving experience accessible to a wide range of customers. Genesis goes on sale at Hyundai dealerships in July, delivering the kind of value equation American car buyers have come to expect from Hyundai.

2009 Genesis Manufacturers Suggested Retail Pricing:

Model        Engine    Package             Transmission           MSRP
Genesis 3.8  3.8L V6   Standard Equipment  Aisin Six-Speed A/T    $33,000
Genesis 4.6  4.6L V8   Standard Equipment  ZF Six-Speed A/T       $38,000
$750 freight charge included

Genesis is built on Hyundai's all-new, performance-driven rear-wheel-drive architecture, with an advanced five-link suspension at all four corners. It offers two powertrains, the 290-horsepower Lambda 3.8-liter V6 engine mated to an Aisin six-speed automatic transmission, and Hyundai's all-new Tau 4.6-liter V8 engine mated to a ZF six-speed automatic transmission. Both deliver outstanding fuel economy. The Tau produces 375 horsepower using premium fuel and 368 horsepower using regular unleaded, leading all competitors in specific output (horsepower per liter), while also outperforming all V8 performance sedans with a projected fuel economy estimate of 17 city/25 highway. Genesis 3.8 achieves EPA fuel economy estimates of 18 city/27 highway, which outperforms the V6 engines in many smaller, mid-size cars (e.g., Nissan Altima, Ford Fusion) on the highway. With technology rivaling more expensive luxury sedans, Genesis showcases features such as XM NavTraffic, Adaptive Front Lighting System (AFLS), Lexicon(R) audio systems and electronic active head restraints.

Genesis 3.8 - Standard Equipment

All Genesis 3.8 models come very well-equipped, including a 3.8-liter DOHC V6 engine, Aisin six-speed automatic transmission with Shiftronic(TM), Electronic Stability Control (ESC) with traction control, Anti-lock Braking System (ABS) and 17-inch alloy wheels with P225/55R17 tires. Additional standard equipment includes advanced front airbags, front and rear seat-mounted side airbags, roof-mounted side curtain airbags, electronic front head restraints, fog lamps, automatic headlights, dual power heated side mirrors with turn signal indicators, leather seating surfaces with heated front seats, power seats, cruise control, Hyundai's signature white and blue interior lighting with electroluminescent cluster, proximity entry with electric push button start, leather-wrapped tilt steering wheel with audio controls, dual front fully automatic HVAC, electrochromic auto-dimming interior rearview mirror with Homelink and compass, AM/FM/CD/MP3/XM (3-month subscription) with iPod/USB and auxiliary input jacks, Bluetooth and floor mats.

Genesis 4.6 - Standard Equipment

The Genesis 4.6 builds on the standard equipment found on the Genesis 3.8, adding a 4.6-liter DOHC V8, ZF six-speed automatic transmission, unique 18-inch hyper-silver alloy wheels with P235/50R18-inch tires, chrome lower bodyside moldings, ultra-premium leather seating surfaces, leather-wrapped dash and door trim inserts, power glass sunroof with tilt and slide, power tilt and telescopic steering column, integrated memory system, Lexicon 15-speaker surround sound audio system, six-disc CD changer, illuminated scuff plates, wood-trimmed leather steering wheel, electrochromic auto-dimming interior rearview mirror with Homelink and compass, power rear sunshade and rain-sensing wipers with auto defogger windshield.