Following its successful introduction into the market, the new BMW 7 Series is further expanding its position in 2010 as the most innovative model series in the luxury segment. New drivetrain and equipment variants emphasise both the driving pleasure and the outstanding efficiency of BMW’s top-class luxury saloon.

The BMW 740d to be introduced in autumn, for example, will for the first time feature a new straight-six diesel engine with BMW TwinPower Turbo Technology and maximum output of 225 kW/306 hp. The second diesel model in the range, the BMW 730d, underlines its status as the world’s most economical and lowest emission model in the luxury class by a further reduction in both fuel consumption and CO2 emissions as well as optionally available BMW BluePerformance Technology. Hence, BMW now offers yet another production model already fulfilling the EU6 emission standard today.

These innovations in the BMW 7 Series model range ensure truly thrilling diversity in the prestigious luxury segment. Including the new top-of-the-range BMW 760i and BMW 760Li with their twelve-cylinder power units, the BMW 7 Series is now available in three gasoline and two diesel variants.

BMW’s intelligent xDrive all-wheel drive will also be introduced in the BMW 7 Series for the first time in the 2010 model year, yet another new feature entering the market in autumn 2009 being the M Sports Package available on all models in the BMW 7 Series.

World debut: six-cylinder diesel engine with BMW TwinPower Turbo Technology in the BMW 740d.

The new diesel model in the BMW 7 Series is characterised by spontaneous and supreme traction and pulling power combined with outstanding efficiency. The BMW 740d features a newly developed six-cylinder power unit, an all-aluminium engine boasting BMW TwinPower Turbo Technology and common-rail direct fuel injection with piezo-injectors operating at an injection pressure of up to 2,000 bar.

The charge system follows the Variable Twin Turbo principle and is made up of two turbochargers of various size perfectly matched to one another and therefore operating either individually or together as a team, depending on the driver’s power and performance requirements. High-pressure fuel injection ensures particularly precise dosage of fuel optimising both the car’s efficiency and the emissions coming from the engine.