$9.99 is the lucky number for the owner of a brand new 2007 Saab 9-3 Aero Convertible courtesy of Domino's Pizza. To kick off a new year and its newest promotion, the Anything Goes Deal -- get any large pizza on any crust with any toppings for just $9.99 -- Domino's sold a Saab on eBay for just $9.99. The car was sold as part of Domino's new Anything Goes Deal Contest which officially began Jan. 1. (For complete contest rules, visit http://www.anythinggoesdeal.com/ ).

To celebrate its new Anything Goes attitude, Domino's has developed an innovative Anything Goes Deal contest that uses http://ebay.com/ where a variety of premium items are being made available daily on eBay for just $9.99. As the ball dropped in New York City's Times Square, Domino's kicked off the contest by posting the first item, a 2007 Saab 9-3 Aero Convertible, for sale for the fabulous price of $9.99 on eBay. In less than a minute, one lucky winner found the car on eBay and bought it.

"From pizzas, to a new Saab convertible, no one delivers a great deal like the delivery experts at Domino's Pizza," said Ken Calwell, Domino's Chief Marketing Officer. "We launched the Anything Goes Deal promotion, to offer great value to our customers. Then we thought, why stop there? Ours is a pizza deal with no limits ... why not a promotion with no limits where truly anything goes? I don't think there is anyone else out there who has delivered a car for such a great deal, and we're just getting started."

From now through February 5, Domino's is selling a lot more than pizza for just $9.99. Through this groundbreaking contest, Domino's is selling approximately $250,000 worth of premium items on the auction site for just $9.99 each. New items will be posted daily (see complete contest rules at http://www.anythinggoesdeal.com/ ).

Because $9.99 is such a fantastic deal for the kinds of prizes available through this one-of-a-kind contest, Domino's is not going to make things easy. The pizza delivery experts have developed this promotion as an online treasure hunt that uses eBay.com, where the prizes will be posted. Consumers can get more information regarding how to participate at http://www.anythinggoesdeal.com/ . Once on the site, consumers can learn more about the contest and participate in short games of skill, which, if done correctly, will provide a clue needed to find the prizes on eBay. Domino's Anything Goes Deal promotional prizes will go to the first qualified buyer to locate the item on eBay and "Buy it Now" for $9.99.