It’s time to rip up the car magazine rulebook. When it launches on 17th July, iMotor will, for the first time ever, allow readers to enjoy the latest pictures, videos and test drives of all the best new cars in one single hassle-free entertaining interactive digital format. And the best bit is it’s delivered direct to your inbox completely free-of-charge.

Issued fortnightly, the first ever issue of iMotor will hit the interneton Thursday 17th July – the week before the British International Motor Show at Excel, London. Visitors to www.imotormag.co.uk can register for the first issue today.

Combining the best elements of print, online and broadcast media, iMotor brings the world of motoring to life in an easily navigable format with incisive content, TV-style delivery and the sights and sounds of all the latest cars.

Flipping through the digital pages, iMotor will feature everything on four wheels from the hottest supercars to the most economic city models; informative test-drive films of the latest models to hit the road, sneaky spy pictures and exclusive first-looks of forthcoming vehicles.

iMotor also encourages readers to interact with its content, allowing users to register their opinions and join the debate on the hottest topics as well as play the site’s interactive games.

Mat Watson, editor of iMotor, said: “This is the ultimate car magazine for busy people. We'll deliver all the latest news and test-drives on the models that matter, direct to your inbox to save you the hassle of searching the web or popping to the newsagents. And we will bring all the cars to life like never before with lots of video, unprecedented levels interactivity and a healthy dose of entertainment.”