Using the Seat 600 as a common thread, the sales and marketing area at Seat is holding the national finals of the “Top Service People” annual competition organised by the Spanish car manufacturer to distinguish the most outstanding employees among after-sales personnel of its dealership network. This year’s (ninth) competition has brought in a total number of 70 finalists, who have visited the Seat facilities at Martorell; this centre houses the brand’s after-sales activities, together with staff from the customer service and vehicle park department, as well as the Catalunya Motor dealership, aimed specially at sales to employees and family members.  

SEAT’s Vice President for Sales and Marketing, Berthold Krüger, has encouraged the company to continue with this event, that “rewards excellence in after-sales service. This, coupled with the professionalism and sector knowledge of the staff, makes it possible for Seat and its sales force to offer the best possible service, capable of generating confidence and customer loyalty”, he stated.  

Against the backdrop of this event, nearly 30 units of the legendary Seat 600, which celebrates its 50^th anniversary, have been brought together in front of the building. From here, the motorcade, with participants of the Top Service People event on board, made its way to the PortAventura theme park, located in Salou (Tarragona) where the finals are scheduled.  

The 70 finalists from different cities in Spain have worked their way through different tests concerning knowledge of the brand and each of the different specialities in order to make it to the finals. In general, the qualifying tests cover the most common situations found in the course of ordinary work – dealing with repairs, simulation of vehicle reception of and delivery to a customer, resolving colour preferences or calculating servicing costs.  

This competition, the final of which is scheduled in February, falls within the wider framework of the company’s general strategy targeted at providing greater customer satisfaction through better service quality, an aspect that is contemplated in ‘Strategy 2018’, aimed at increasing sales volumes of the brand to over 800,000 vehicles.