In front of a crowd of 75 media members attending the ribbon cutting of the Sarah Fisher Racing (SFR) shop, ResQ Pure Power Energy Drink, announced today their recently-launched product will debut to the market alongside its sponsorship of Sarah Fisher and SFR for the 92nd running of the Indianapolis 500.  Fisher will also compete in races at Kentucky Speedway and ChicagoLand Speedway. 

ResQ Pure Energy Power Drink will serve as the Primary Sponsor of Sarah’s Fisher’s No. 67 Honda powered Dallara at the famed Indianapolis Motor Speedway on May 25, 2008.  The “Greatest Spectacle in Racing” will be her 2008 debut and her first race under the umbrella of SFR.    A minority team owner, she will be the only female driver/owner competing in the IndyCar Series and in the hallmark Indianapolis 500 event. 

“I am very excited to welcome ResQ to SFR to help them leverage the excitement of the IndyCar Series and Indianapolis 500,” said Fisher, who announced on February 27, 2008, the formation of SFR.  “ResQ is an all natural energy drink and that aligns perfectly with what my brand represents.  ResQ is very big-picture orientated and understands the value of the IndyCar Series and we are happy to provide that platform to them for their marketing efforts.” 

ResQ is a cold packaged, non-alcoholic, sports and energy drink with all natural ingredients, which can be found in convenient stores, grocery stores and other outlets which sell energy drink products mid-to-late 2008.  The hint of raspberry is infused into ResQ’s lightly carbonated high-energy drink and bonds two all natural super fat metabolizers (L-Carnitin and Taurine), with two high energy stimulants (Guarana and Ginseng).  These four and other elements are mixed with ResQ’s pure high energy water.  

"ResQ Pure Energy Power Drink is proud to sponsor Sarah Fisher and Sarah Fisher Racing in the 92nd Annual Indianapolis 500," said Anthony Venturoso, President & COO, Gravity Motorsports, LLC, ResQ’s Business Partner.  "The opportunity to be associated with the second female driver/owner team to enter the Indianapolis 500 is a monumental event, one that we know many sponsors would love to be presented with.  Further, to be associated with a female-owned team works perfect with our brand, as ResQ Pure Energy Power Drink’s primary market is to the female population.  We view the Indianapolis 500 audience and Sarah Fisher as the perfect place and avenues in which to roll-out, market and promote the newest and most unique energy drink on the market today.” 

In addition to ResQ, AAA Hoosier Auto Insurance continues with Fisher, who can be seen representing AAA through television ads, billboards and other promotional materials throughout Indiana.  Furthermore, Swiss watch brand TAG Heuer, the worldwide leader in luxury sports watches, will utilize Fisher in its award-winning advertising campaigns.   Fisher, whose partnership with TAG Heuer began in 2002, will wear TAG Heuer’s Aquaracer Chronotimer at the track and the brand’s 32mm Aquaracer Diamond watch off the track. 

Other partners strengthening the SFR nucleus available for mention at press time include, Apex Conference and Karting Center , Arai Helmets, tire supplier, Firestone, Godby Heating & Cooling, Gravity Entertainment, engine supplier, Honda Performance Development, Hubler Automotive Group, Indiana Oxygen, Katalyst Coatings, Lincoln Electric, Lyon Work Space, Mechanix Wear, Permatex, RJE Knoll Business Interiors, Royal Spa, Simpson Race Products and the Tennant Company.